In 2020, venture capitalists invested $300 billion in startups.1However, VC firms receive over 1,000+ startup proposals a year,237% of which fail because they run out of money.3In such a crowded and competitive marketplace, entrepreneurs need to cut through the clutter in order to get their venture funded.

Startups need good leadership to guide them through the stages of financing. Entrepreneurs need to define a strategic position, develop a pre-seed funding pitch for their business venture, explore sources of funding and develop a fundraising road map.

Some of the different rounds of startup funding include:

Pre-seed funding – This is the earliest stage of funding when a company’s founders are getting their operations off the ground. During this stage, entrepreneurs need to define a strategic position, evaluate investor fit and develop a pre-seed funding pitch for their business venture. 

Seed capital – This is the first of four funding stages that a startup goes through on its way to becoming an established business. It’s usually provided by private investors in exchange for an equity stake in the company. Much of the seed capital a company raises may come from sources close to its founders including family, friends and other acquaintances.

Series A – Series A funding happens after a startup demonstrates the potential to grow and generate revenue.

Series B – Series B funding happens after a company is past the initial startup stage and has met certain milestones.

Funding a startup can be complicated. Entrepreneurs need to know how to make their venture more investible through the different startup funding stages, structure a project so it’s more appealing to investors, improve effective communication around investment merits, increase efficiency in the fundraising process and improve the negotiated terms of funding.

Many startups are founded on technical innovations. The stages of innovation that a startup goes through are important. In the health tech innovation space, it’s vital to identify technology trends in the industry, including artificial intelligence and healthcare as well as machine learning and AI tools. When it comes to the success of an organization, technology for entrepreneurs is as essential as leadership training.

In today’s competitive market, companies need to implement strong innovation strategies to survive. Disruptive technologies and transformational innovation are creating opportunities for companies and entrepreneurs. From startup innovation to technical innovation to bottom-up innovation, smart innovation can get organizations where they want to go.

Make innovation a priority. In 2021, 75% of organizations ranked innovation as a top 3 priority.4Leaders at these companies recognize that implementing an innovation strategy is key to the success of their business. But because of the rapid changes in innovation technology, companies face ever-changing challenges. 83% of executives believe that the digital-transformation challenges they are facing today are different from the ones they faced two years ago.This is all the more reason for business innovation to become a priority.

Commit to innovation. Companies that develop an innovation strategy and consistently devote their resources and people to innovation are better positioned to thrive in today’s disruptive marketplace. Technological innovation, process innovation and innovation systems are key. 77% of executives say that their technology architecture is critical to the success of their organization.6And 90% of companies that outperform on innovation outcomes demonstrate clear C-suite ownership of the innovation agenda.

Transform investments into results.Innovation leadership coupled with solid product innovation strategies can lead to disruptive innovation. Innovative technologies like Artificial Intelligence (AI) are leading the way. In fact, 68% of executives expect to incorporate AI into their customer experience within the next two years.

Artificial Intelligence can enhance human interactions, facilitate collaboration and strengthen innovation. 54% of executives say that AI tools have boosted their company’s productivity.9Savvy leaders can use these AI tools to improve their organizational leadership skills. So how do leaders implement AI into their organization?

Do a complete data inventory. It’s important to have enough current, high-quality data from a trusted source to train the algorithms. All of these things are important to ensure that the AI solutions you implement give you the best results possible.

Cambridge Startup Funding:Pre-seed to Exit Programme teaches entrepreneurs how to make their venture more investible through the different startup funding stages. The programme shows how to structure a project so it’s more appealing to investors, improve effective communication around investment merits, increase efficiency in the fundraising process and improve the negotiated terms of funding.

AI Leadership is an online course for business leaders that teaches executives leadership skills for managing organizations and artificial intelligence for business. Leaders can learn how to harness AI tools to build, optimize and lead high-performing teams.

Leading Health Tech Innovation is an online course for business leaders that provides a roadmap to success in the health tech space. It is also for those launching a venture and inventing new products and services within medium and large Healthcare companies who are looking to embrace the transformative power of AI-wearables and machine learning.